The Whatagraph alternative for agencies who want narrative, not slides.
Whatagraph is positioned around polished cross-channel marketing reports. AgencyBrief is positioned around the email a senior analyst would send before the report — the one that actually changes what the agency does this week.
Reading on a Monday morning. 5 minutes; specific actions.
Marketing data platform for cross-channel reporting, with PPC and SEO connectors and visual reports.
- Entry price
- ~$249/mo
- Agency tier
- $499+/mo
- Connectors
- 45+
- Best for
- Mid-market agencies who deliver formal monthly reports to enterprise clients and need polished cross-channel visualization.
Weekly intelligence brief for every account you manage. Anomaly detection + plain-language narrative + 1-click remediation. Different category, ~half the price at every tier.
- Entry price
- $29/mo
- Agency tier
- $179/mo
- Connectors at launch
- Google Ads + GA4 + Search Console (Meta, Stripe, HubSpot Q3 '26)
- Best for
- Agencies that bill on insight, not deliverable count.
Why an agency would switch.
Whatagraph optimizes for the deliverable; AgencyBrief optimizes for the action. If your reports already look great but your team is missing $3K/day budget bleeds because no one is watching daily, the narrative cadence is the thing — not prettier charts.
What Whatagraph still does better.
Visual reporting is genuinely premium. Whatagraph's templates and white-label control are built for client-facing deliverables that have to look like they came from a $500/mo tool. If your contract obligation is a polished monthly report, they're tuned for that.
Three gaps Whatagraph doesn't fill.
- No anomaly detection between reports — issues that emerge between Monday and Friday don't surface until the next scheduled report.
- Pricing starts at ~$249/mo — 8× AgencyBrief Starter — so it's not a real option for small agencies or solo operators.
- No AI-generated explanation; the report is a chart-fetcher, the interpretation is on you.
Whatagraph pricing vs AgencyBrief.
Pricing reflects publicly listed tiers as of May 7, 2026. Competitor prices drift quarterly — verify on their site if weeks have passed since this page was generated.
- StandardUp to 25 sources$249/mo
- PremiumUp to 50 sources$499/mo
- CustomEnterpriseCustom
- Starter1 client account, weekly brief$29/mo
- Growth5 accounts, Slack delivery$79/mo
- Agency25 accounts, white-label PDF$179/mo
Annual is 2 months free. Early waitlist members keep launch pricing forever.
Switching from Whatagraph — common questions.
Why is AgencyBrief so much cheaper than Whatagraph?+
Different category. Whatagraph optimizes for client-facing visual reporting at the upper end of the market. AgencyBrief optimizes for in-week analyst narrative at the operator-team end. Same data, different artifact, different cost structure.
Can AgencyBrief produce client-facing reports?+
On the Agency tier ($179/mo), yes — white-label PDF with your logo and brand. The aesthetics are intentionally less heavy than Whatagraph's, because the artifact is a 5-minute read, not a 40-page deliverable.
Does AgencyBrief support cross-channel reporting like Whatagraph?+
At launch, AgencyBrief covers Google Ads + GA4 + Search Console — which captures 80% of agency-side anomalies but is a smaller cross-channel net than Whatagraph's. Meta, TikTok, and LinkedIn ads are on the Q3 2026 roadmap.
Ready to see what Whatagraph doesn't show you?
Drop your email. First 25 invitees get the MVP in late May 2026. Annual launch pricing locks at signup.